Mission participants will have pre-arranged business meetings, receive business intelligence briefings from the U.S. Embassy, meet local government and private sector leaders, as well as attend networking events at each scheduled destination.
According to the U.S. Commercial Service, South Africa is among the easiest markets in the world to enter for U.S. companies. With the fastest growing middle class population in the world, the demand for U.S. products and services in Africa is outpacing the supply.
Enterprise Florida will offer a limited number of Gold Key Matchmaking one-on-one appointments through the USCS for participating Florida companies. Small and mid-sized Florida manufacturers and professional service providers may qualify for a Gold Key Grant, which will offset the matchmaking registration fee for the first company representative.