Monday Motivation: NCBF Workshops (Part One)

In addition to amazing networking opportunities, WBENC’s National Conference & Business Fair provides more than 30 educational sessions on Tuesday, June 21 and Thursday, June 23.

When selecting which panel or workshop to attend, make sure to consider your business goals. Where is your business at on the growth continuum? What do you need to learn? As you plan, take a moment to think about which conversations need your voice.

Each Monday leading up to NCBF we will showcase different workshops based on popular themes. This is Part One of this series, which focuses on the sessions that provide specific takeaways on Leadership, Change Management, and Global Expansion as well as Marketing and Communications Best Practices

Learn more about the complete agenda here.


Leadership, Change Management, and Global Expansion

Every great business owner must think about the future. WBENC brings together Fortune 500 panelists and global WBEs to share how to build your team, confront change, and plan for expansion. Here a few great sessions to choose from: 

  • Lessons On What it Takes to Win, Lead, and Grow in Business - Presented by The Walt Disney Company
    • Disney leaders will share how their leadership styles have evolved over their careers. The executives will reflect on personal lessons with the intent of inspiring women entrepreneurs to evolve their leadership styles as their companies grow. Inclusive leadership that flexes to various situations is critical to achieving company goals.
    • Time: Tuesday, June 21 from 2:15 to 3:45 PM
  • The Magic of Women Businesses When They Think Outside the Box - Presented by Southern California Edison
    • Join us as we unveil the magic with a fireside chat with three women business owners who increased their revenue, marketability, and sustainability by thinking outside of the box. 
    • Time: Thursday, June 23 from 10:00 to 11:00 AM
  • Developing Synergistic Relationships between WBENC WBEs and In-Country WBEs
    • Join us for a panel discussion focusing on strategies to identify in-country WBEs for services/product partnerships. We will discuss what makes a strong in-country partnership, how to bridge communication and cultural gaps, and how to minimize risks. You will leave this workshop prepared to successfully grow global partnerships.
    • Time: Thursday, June 23 from 10:00 to 11:00 AM
  • See It Be It: The Impact of Women Entrepreneurship in America - Presented by Pinnacle Group
    • Presented by Pinnacle Group, this session explains how 60% of the vast new jobs created in this country are created by small businesses. Women entrepreneurs are leading the way. Today there are over 10.6 million women owned businesses employing 19 million Americans and contributing over $1 trillion to the American economy. Come find out why corporations are CHOOSING to do business with this amazing and dynamic force.
    • Time: Thursday, June 23 11:15 – 12:30 PM
  • Managing Change at the Speed of Your Business - Presented by Capital One
    • With the ever-increasing pace of business, can companies afford to take the time to effectively manage change? Are there ways to accelerate the pace of Change Management without sacrificing results? This session will answer these questions and will provide ideas and tools for managing change(s) at the speed of your business.
    • Time: Thursday, June 23 11:15 – 12:30 PM
  • In-Country Best Practices: Global Business Growth and Lessons Learned
    • This workshop will provide WBEs with an overview of strategies to successfully grow and expand your business in global markets. An important aspect of expanding globally is to understand in-country best practices. Join us for a collaborative roundtable discussion with corporative representatives, WEConnect, and WBEs to discuss best practices for working in Europe, China, Mexico, Brazil, Canada, Australia. Attendees will leave this workshop with a better understanding of what works well and lessons learned.
    • Time: Thursday, June 23 11:15 – 12:30 PM

Marketing and Communication Best Practices

Great communications skills in-person and savvy marketing skills in print and online can translate into dollar signs. Refresh your marketing and communications plans with insights from experts. Here are just a few panels we think you might be interested in: 

  • Strategic Listening: Keys to Building Long-Term Partnerships with Dr. Kittie Watson - Presented by Wells Fargo
    • Business leaders and entrepreneurs are trained least in the communication skill they use most frequently: LISTENING. Many, if not all, take short cuts when it comes to listening and instead focus on what they want to say, advocacy. Especially during conferences and networking events, many leaders fake attention, make assumptions, rehearse their responses, fade in and out of conversations, and fail to retain pertinent information after interactions. The most effective individuals, however, understand the power of listening strategically to learn, build key relationships and influence others.
    • Time: Tuesday, June 21 2:15 – 3:45 PM
  • Social Media: Next Steps, Tips and Free Tools - Presented by Dell
    • In this session we will review next steps after account creations, introduce free social media marketing tools, provide amazing tips on how to maximize searches on Google and other free Google tools that we use to maximize our social listening capabilities.

    • Time:  Thursday, June 23 10:00 –11:00 AM
  • The Power of the First Impression- Presented by Southern California Edison
    • In this discussion Dr. Vu Pham takes you on this behavioral journey. Research shows that it takes people 30 seconds (or less) to form a lasting impression of you. Your impression serves as a major cornerstone of influence, as it determines the tempo of subsequent interactions—and repeat impressions brand your career for decades beyond that! The impact of first, and repeat, impressions can lead to millions in earnings (think CEOs and Hollywood celebrities) or spark wars and genocide (think diplomacy and dictators). Yes, perception is reality. This session presents you with the research and tools to enhance your impression and influence others.  
    • Time: Thursday, June 23 11:15 – 12:30 PM
  • Managing and Evolving Your Brand
    • This panel offers a glimpse of the ever-evolving journey of identity for your business. The multi-billion dollar business of branding has different subsets: graphic identity and design; messaging and marketing; and most importantly, your public mission and vision. Join us to learn more about how to cultivate and protect a great brand.
    • Time: Thursday, June 23 11:15 – 12:30 PM

What session are you attending? Tell us in the comments and stay tuned for the next installments in this series:

  • May 30: Part Two: Industry Focus Roundtables and Interactive Workshops
  • June 6: Part Three: Tools, Resources, and Research for WBEs

 

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Posted on May 23, 2016 .