Every year, every week, every day, entrepreneurs are trying to improve. Whether you wake up on a Monday with a new sales goal or a new idea for a product, communication is always the key component. In this Ivy Magazine interview with Brown University Professor Barbara Tannenbaum, the professor explains why entrepreneurs should believe what they say—and dare to be powerful.
In addition to specific words, such as “just,” that powerful speakers should avoid, Tannebaum also cites our lack of attention to the audience as a common communication mistake. We must listen before speaking, but also we cannot forget the importance of eye contact, smiling, and acknowledgement.
Each conversation may have a different goal, which is why Tannenbaum says: “People don’t take the audience into account. I talk a lot about audience-centered communication. We need to present the message differently to different audiences. It’s about your goal and your audience.”
Above all, Tannenbaum encourages speakers to understand and embrace their own voice and power. It may take time to craft the message and you may be afraid to pitch to a room full of decision makers, but Tannenbaum knows that fighting through that fear and working on communication can make a difference.
“Dare to be powerful,” says Tannenbaum. “It doesn’t matter whether or not you’re afraid.”