Ambassador Program How To Guide

Event: Promoting WBENC to Less Active Corporate Members
 

1. Your action: Review the Corporate Membership list

2. Your action: If you know the corporate member give them a call and use the suggested script below to review the benefits of being a WBENC corporate member. If you don't know the member, give the WBENC Ambassador Program Manager a call to request it. 

3. Your action: Make the call

Suggested Script for phone conversation:

This is (name) from (company name). As a current WBENC Ambassador, I just wanted to take a few minutes to review the benefits of a WBENC corporate membership with you and to offer my help to ensure you use the many benefits available to you.

(Company name) has been a corporate member of WBENC for (#) of years. During that time, we have had many successful WBENC experiences, including:

(list first accomplishment)
(list second accomplishment)

Most recently, we have awarded our (list commodity) business to (list WBE).

We've been able to achieve all of this because of the many features available to a WBENC corporate member, including:

  • Access to a national standard of certification, which includes site visits;
  • Instant access and in depth information on close to 10,000 certified WBEs via an internet database called WBENC link
  • Downloadable certificates for certified WBES
  • MatchMaker meetings that connect procurement professionals with qualified WBEs through face to face meetings allowing them to increase diversity within their procurement environment
  • The WBENC Balanced Scorecard, a tool that enables corporations to self measure performance in attaining excellence in supplier diversity programs

I see you are located in (City Name). If you haven't met your WBENC RPO (RPO name) I would be more than happy to introduce you. The WBENC RPO is a great resource because they work very closely with the WBE's in their area. By utilizing these features my company has been able to:

(list first accomplishment)
(list second accomplishment)

Most recently, we have awarded our (list commodity) business to (list WBE).

By doing all of this we are closer than ever to meeting our ongoing supplier diversity goals.

I've talked quite a bit about WBENC. Do you have any questions?

I see you are located in (City Name). If you haven't met your WBENC RPO (RPO name) I would be more than happy to introduce you. The WBENC RPO is a great resource because they work very closely with the WBE's in their area.

(New Ambassador Name), please give me a call if there is anything you need and thank you for your time.

Estimated time: Five minutes! 


4. Your action: Now, cut and paste this message into a follow up email:

Greetings. It was great talking with you today. Please feel free to contact me if you have any questions. As a WBENC Ambassador it is my job to help you understand the role WBENC can play to help you achieve your supplier diversity goals by realizing the most from your WBENC corporate membership.

Thanks again for you time and I look forward to hearing from you in the future.

Estimated Time: 2 minutes. 


5. Your action: Finally mark you calendar to follow up with the corporate member in one month to see how they are doing.

Don't forget to copy the RPO and the WBENC Program Manager on the email and get credit for completing a WBENC Ambassador Program Event.

6. Your action: When you see the reminder on your calendar, give the corporate member a phone call, using this script:

Hello (corporate member). This is (your name) from (your company name). I just wanted to give you a quick call to see how you are doing and ask if there is anything I can do for you at this time. 

Mention any WBENC events you have planned for your organization or any upcoming WBENC events hosted by other Ambassadors or by WBENC that you might know of. Invite them to attend, if applicable.